Essential Tips for Bringing Your In-store Marketing into the 21st Century
Brick and mortar retailers are constantly fighting with online retailers in order to retain their customer base. The good news is that this fight has forced the retailers to evolve and exceed consumer expectations faster than ever. In this article, we are going to look at some of the tips for bringing your in-store marketing into the 21st century.
One of the tips is sustainability. It is essential to note that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. This makes you understand that sustainability is more than just a buzz word. You find that companies such as REI which have taken active steps to lessen their environmental impact by expanding rental programs. For that matter, if you want your marketing to join the new era, you should take steps to make your company green.
The next tip is to brand-as-a-culture. It is true that Americans sees as many as 4,000 ads per day. There is a need for consumers to sort out the noise and find brands they are willing to return to. Besides, nowadays people are shopping with their emotions making brands to position themselves as a keeper of culture. This will require you to take a good look at your target audience to achieve this with your brand. Here you will have to examine who they are, what they care about, what values drive them.
Besides, you should elevate in-store experiences through digital. Where you will have to use digital to create a complete experience that will give your customers exactly what they are looking for. Here you can go for smart signs with Raspberry Pi digital signage. The other thing that you should do is to create interactive maps or use augmented reality to take customers into a whole new world. You should also know that some retailers have even released a phone app allowing women to visualize clothing items.
Apart from that, loyalty gets an updawgat vate. It is essential to note that customers want more value for the money in order to justify their continued membership to the loyalty program. You should make sure that you offer a completely tailored experience through your loyalty program. This will help in eliminating the need to wait for your order as well as eliminating the need to wait to pick it up. It is vital to ensure that the program is better than any regular customer will look at it and want to join.
The next tip is bolder ad campaigns. You should make a statement with your ads about who you are and what you stand for as a company.
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