Why SEO is Important for Digital Marketing
Try to imagine where you have an outlet and you don’t have any signage placed on it. No windows, name or anything which is particular to it. You will surely be facing people out of curiosity to look for another product compared to the ones that you are selling. Having a shop with a proper name and a product image onto it could attract many people and they are going to ask on what you are selling and some people would even be sharing their experience to others about your shop and product.
An example on such cases would be a website which has not been optimized and the other is an optimized website.
Search Engine Optimization (SEO) is the process of creating a web page that is easy to find and one that’s easy to categorize. This is able to help customers to find out about your business from the thousands of companies available. This means that SEO is also an important part when it comes to your digital marketing strategy. This likewise is partnered with a holistic move in order for it to drive customers towards your business through its online platforms. In order to do this, it is essential to make sure that the website will rank higher in the Search Engine Result Page (SERP). For you to understand on this more, a good example would be where there are about 14 billion search online which takes place every month. Imagine just a fraction of that search happens on your business. For you to get the benchmark, the website you have needs to rank higher in the SERP and that it should be able to perform well in social media marketing as well as with the pay per click (PPC) activities, which needs to get along together with the digital marketing tasks of this digital marketing company.
Advertising is actually one of the most crucial part for any business. If a business will ever go online, the advertising will work best in order to garner big web traffic. SEO likewise offers an opportunity on free advertising.
Proper SEO actually helps to make a website rank at the first page of SERP. Bear in mind also that most people usually just scans and also reviews the first two page of SERP. Another addition also is that there are about 75% of consumer that uses search engines in find some local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. In a daily basis, there’s about 85% customers that checks online reviews before they buy any products.